– Part Two-
Before stepping into the details of the video production process, I thought it might be a good idea to talk about production values. Our production process is designed to make sure our production values are carried out no matter what comes up.
No matter what we produce we want it to be the sort of quality that would make a good addition to our portfolio
That does not mean we will necessarily add it to our portfolio. A lot of the videos we produce are proprietary, meaning we wouldn’t want to showcase them in a public format, and others, for one reason or another, might not play well on our website (i.e. a training video, an event video, or something that depends on a specific context). However, from an image, audio, and storytelling perspective, we will work to make sure each video we produce represents our value of quality workmanship.
From a technical standpoint everything we shoot is at minimum 1080pHD. For some of our bigger video productions we’ll break out the 4K and UHD cameras to ensure that we deliver the best video quality no matter what platform your video will eventually live on.
At the end of the production, everyone needs to walk away satisfied including the director, the crew, the talent, and most importantly the client.
We work very hard in the development and pre-production process to make sure we’re providing everything that is needed to make the day of video production as effortless as possible. That means coordinating with talent, crew, caterers, costumers, set construction and more to make sure everything and everyone is ready to go when we’re ready to shoot and that none of the burden of video production gets shifted back to you. We also make sure that everyone on set is entirely professional. We like to say our video productions are “turn-key” which to us means that the moment you approve the contract we take care of everything else in the production and you don’t need to do anything else until we send you the rough cut.
This is your production, and we’ll make sure we handle it in a way that works best for you.
The “turn-key” solution works great– until it doesn’t. Not every video production can proceed unsupervised. Maybe we need access to restricted locations, or someone on site to make sure we’re demonstrating a complex process or concept accurately. Maybe you just want to be more involved in the project. We will work with you to make sure we’re producing the video in a way that’s most comfortable for you.
But the personalization doesn’t end just at your level of involvement. Even in the development process we’re learning as much about your business and your product or service as we can so that we are certain that the video we produce feels uniquely you. The shots, the colors, the script and the talent must accurately reflect the story you want told. It’s not our story, it’s yours and we want to capture that in the most personalized way we can.
That also means we’re also going to personalize your price. We realize not every business can afford a $10,000+ video. Quite frankly, not every business needs one. We take the time to find out exactly what you need, what your concerns are from a production, quality and budget standpoint, and we come up with a solution that fits you. This might mean anything from limiting the budget and reducing our core concept, or adjusting your payment plans to something that works better for you. Bottom line — we want to make sure your video production fits you in every way we can.
Finally, we work with you on the delivery of the final product. It would be easy to send you a full resolution 10GB video file via a USB stick and say we’re done, but that would cause problems when it comes to getting the video out to the people that you need to see it. So we’ll talk to you about exactly how you want your audience to see your video, and we’ll send you a file that will work great on your platform, weather that’s your business website, your YouTube channel, broadcast TV… we’ve even had some clients play the videos in movie theaters.
We are storytellers at heart when it comes down to it every decision we make will be in the interest of telling our clients story.
You may have noticed I referred to the concept of “story” several times during this post. That’s because story is probably the most important part of our video productions. Yes, there are times when we don’t have much control over the story (live events, training videos, corporate messages, and so forth), but in the areas we do have control, we want to exercise it to the most potent extent we can. That means from the development phase all the way to the delivery phase our decisions will be made based primarily on how we can best capture your story. Don’t believe us? Check out some of our case studies in the blog to see how some of the simplest videos we produced were turned into great stories. You’ll find story to be a common theme in all of them, because at Other Vision Studios, we’re all about telling your story.
With most of the video productions we tackle, the story really comes to life when we begin editing the video. Even if we have a detailed script, and even if we have a clear story established for the shooting process, until we get your video into editing what we have amounts to little more than random pieces of a story, much like a puzzle. Editing takes those pieces and crafts them into a cohesive and compelling story that will inspire and motivate your audience.
These are the main values we base our video productions on. The production process that we’ll discuss in latter posts will elaborate on the specifics, but every step of the process is built on these values.