Promotional videos come in many shapes and sizes and the term itself may be the biggest blanket term in the video production industry. When we’re talking about promoting your brand, we call them brand videos. When we’re talking about promoting your product, we call them product videos. When we talk about promoting a message, we call them PSAs or Messaging videos. And when your customers are promoting you, we call them testimonial videos. The big idea behind any promotional video is “story”. Who are you? What are you doing? How do you do it? And so forth. These videos usually range anywhere from 30 seconds to 3 minutes and can cost anywhere between $1,500 – $20,000 (or more for the highest end productions).