We decided to start 2016 right with a music video parody of Rihanna’s “We Found Love.” There’s nothing more enjoyable than poking fun at pop culture, and so we’ve transformed this well known song into “Awkward Itch.”
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[/vc_column_text][vc_column_text]So you have a video. It looks awesome, and you want people to see it. So what’s the best way to do that?
The options for distributing your video are nearly endless, so I’ll highlight them very generically just to give you a few ideas and then describe a few options that Other Vision can handle for you. The big idea behind distribution is to make sure that video you spent thousands of dollars on doesn’t sit on your server where you and a few others can look at it every few months or so with fond memories like a memento of the time you experimented with video marketing.
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[/vc_column_text][vc_column_text]Post-production is very much like assembling a puzzle. Except there’s no box top picture to follow, and there’s no set way the pieces have to fit together.
Depending on your production, there’s a number of ways we can approach post-production. We’ll discuss what you want in development, and we’ll probably have another conversation before we start just to make sure we address any necessary changes based on anything that may have happened during the production process. The rest of this post addresses some common things we do during post-production.
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[/vc_column_text][vc_column_text css=”.vc_custom_1456246467950{padding-right: 25px !important;padding-left: 25px !important;}”]After we’ve discussed in detail what happens before the shoot day, there’s surprisingly little to say about the day of shooting itself. I’ll try to unpack the shooting day as best I can in this format, but what happens on the day will greatly depend on what has happened during development and preproduction.
So here’s a sample production that involves a decent size crew, actors, and a dramatic script and a full day of work. This is not necessarily how yours will proceed, but in terms of steps this will allow us to explore the most.
6:00AM – We load up, get all the gear ready, go buy a big box of coffee from the nearest Dunkin Donuts, and head out to the location.
7:00AM – The crew arrives on location, unloads the equipment and starts setting up.
8:00AM – Actors arrive on set, head to makeup and costume, have a quick meeting with the director, and are left to make any final preparations for their roll.
9:00AM – Shooting starts. We’ll try to move as quickly and orderly as possible, but occasionally the crew will need to take a significant amount of time to adjust the gear and setup a new angle so there could be some significant periods of downtime. This is normal for the production process.
Noon – We take an hour for lunch. While this likely isn’t a union set, we do try to operate as closely to union regulations as possible, which means every 6 hours we need to break for a meal.
1:00PM – We reset, actors go back to makeup for retouches if necessary, and the crew makes any adjustments to the equipment that are needed, we’ll try to do this as quick as possible in order to get back to shooting as soon as we can.
2:00PM (or sooner) – We resume shooting as before.
6:00PM – This is generally when we’ll start wrapping. Cast is dismissed to makeup and costume and then will be dismissed from set as soon as they’re done. If we need to go longer than this, we’ll need to break for an evening meal. Generally speaking if we’re going to be going for more than 12 hours though we’ll need to split it up into two days.
7:00PM – If we’re shooting again the next day we’ll have a quick meeting to debrief and make sure we’re in a good place to start on day two.
8:00PM – Arrive back at our studio and backup all footage. If there’s a day two we’ll send out a call sheet with call times and details for the next day’s shoot. Then we do it all over again.
Now your shoot may be much simpler, it may be that all we need to do is shoot an interview and some supporting footage and we’re done by noon. It may be even simpler than that if you come to a studio and we shoot you on a green screen. There’s a million different things that could happen on the day, this is just an overview of a typical full day of shooting for us.
So what do you do as a client? We’ll you’re certainly welcome on set. If we’re shooting at your office or a location with restricted access we’ll need you there to let us in at bare minimum. If what we’re shooting is very technical or complex we may request your presence on set to provide consultation. Likewise, as this is your production, so we’ll be happy to provide you with a monitor to view what we’re shooting and your comments or questions regarding the shot will be welcome. Or if you’d rather not be present on set, we’ll make sure we produce the video that we’ve discussed through development and pre-production and give you a call when it’s done. After all we are a turn-key production service so your level of involvement on the day of shooting is entirely up to you.
In the next post we’ll talk about post-production. It’s the phase where you finally get to see what your video will look like. [/vc_column_text][vc_column_text]
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[/vc_column_text][vc_column_text css=”.vc_custom_1456246847390{padding-right: 25px !important;padding-left: 25px !important;}”]In the last article we discussed in detail the development process, how we arrive at budgets, and some variables that may or may not be needed for your video. In this article we’ll talk about a part of the process that really happens mostly behind the scenes as we get ready to actually shoot your video.
First we need to re-address something that’s already been addressed in the development process, scripting and storyboarding. In some cases it makes more sense to write the script after we’ve got a signed contract for the entire production. In these cases we generally know the set, the props, the number of actors and the action. Basically the only thing we’re writing are the words the talent (the person on screen or a narrator) will speak.
Next we’ll go about finding your talent. Assuming you don’t want to be the face on your video we’ll need to hire an actor. Other Vision has a long contact lists of actors we have worked with before and are content to work with again, but generally speaking we’ll look to work with a talent agency to make sure you’re getting the best available option for your video.
At the same time we’ll also be contacting crew to make sure that we’re getting the best people for your production. We have a wide contact list of capable people, and we’ll be contacting the ones who’s specific skill set best lines up with your production’s needs.
If we need to make a set we’ll be working with designers to create something visually striking that best represents your brand. If we need to supply props, we’ll be procuring them, and if costumes are required we’ll be coordinating with our actors to make sure our costumes fit and complement their look.
Every creative decision that we make will be one that you will have the opportunity to approve. If you want to maintain tight control over the production process we will supply you with options and let you make the final decision. If you want us to take care of it, we’ll make all our decisions based on our understanding of your brand, your message, and the target audience of your video.
Finally, a few days before we move into production, we’ll be gathering and testing the gear, planning the shoot to make it as efficient as possible relaying any special instructions to cast and crew, making sure the caterer (if we have a meal on set) is good to go, and that any gear we need to rent or buy is in our hands, tested and ready to go.
And that’s basically all there is to preproduction. The entire process can be very short, down to a day or two in some cases, or it can be very long. It all just depends on the needs of your video. If we are engaging in a long process we’ll be sure to keep you updated along the way, even if you’ve chosen to let us make all the decisions, just so that you’re in the loop and so that you know where we stand as we gear up for production.
After all this we’re finally ready to move into production, which we’ll discuss more in the next article.[/vc_column_text][vc_column_text]
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[/vc_column_text][vc_column_text]Development starts like speed dating and ends like a marriage ceremony. From the moment you say something along the lines of “I think I’d like a video,” we start research. Typically we like to schedule a meeting so you can tell us about your company, your product, and how you’d like us to present it in a video. We discuss your options, your target audience, the different ways we can approach the production, potential timelines to make sure we’re hitting any deadlines you might have, and stylistic choices that will help make the final video uniquely yours.
We value your time, and realize that most people, when they start a video production process want to push a button and be done. So we’ll try to cover as much of that in as few meetings as possible. With clients familiar with the video production process, we have started production after a phone call and a meeting. With clients new to video production we usually take the first meeting to lay out their options, then schedule a follow-up meeting to nail down what we’re actually going to produce.
At this point we’re moving toward signing a contract and we’re going to need to look at how much you want to spend. Since this is a vague overview of the process I won’t go into too much detail at this point, but I will say this. Your price is not primarily based on how long the video will be. A lot of times people ask how much a 30 second or a 60 second video will cost. That’s a really hard question to answer, because the total length of the final video is not a major factor in your cost. It’s really based on how much we put into those 60 seconds.
For example, take one 60 second video shot in your office in one day that’s basically one person talking along with some shots of the office edited in (we call that B-roll). We execute it all with a 2 man crew in 1 day of shooting and we budget about 10 hours of editing. Now there’s plenty of variables that might adjust the price, actor fees, set pieces etc, but in this example let’s just say that’s not applicable. It would be reasonable to assume that you could have this video produced for somewhere between $1700-2500.
Let’s take the same basic video production, but instead of 1 day of shooting in one location we’ve got two locations and need 2 days. Maybe you have two offices in two states and want footage from each. Maybe there’s no way to get everything we need in one day for your video, because of the volume of interviews/and the size of your facility. For whatever reason the production lasts 2 days instead of one. In this case your production costs will be pretty close to doubled. In terms of post-production the costs don’t change too much, we would probably estimate 12 hours instead of 10 for the increase in the amount of footage we have to work with. In this case your video will likely cost between $2200-3200.
So as you can see asking how much a 60 second video will cost is a bit of a loaded question, as we really need more information to answer that.
One final consideration. Scripting and storyboards. On occasion we may want to write a script and do a storyboard before we decide on a final price. This is perfectly reasonable, and generally necessary for any sort of dramatic video (as opposed to an interview). Assuming you want to engage our services for scripting and storyboarding we would estimate a cost just for that aspect of the production and wait until we have an approved script before discussing the final budget and signing a contract for the production. That way we know for certain we’re creating a budget for the video we’re actually producing.
When you sign the contract, development ends and pre-production begins, which we’ll discuss in the next article.
I know this has been a lot of information with a lot of variables, but the process can be very quick and reasonably painless. For both parties is best to be entirely honest and detailed during this phase as it will ensure you production runs smoothly and the final video is exactly what you want. [/vc_column_text][vc_column_text]
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[/vc_column_text][vc_column_text css=”.vc_custom_1456245818887{padding-right: 25px !important;padding-left: 25px !important;}”]Before stepping into the details of the video production process, I thought it might be a good idea to talk about production values. Our production process is designed to make sure our production values are carried out no matter what comes up.
Quality
No matter what we produce we want it to be the sort of quality that would make a good addition to our portfolio
That does not mean we will necessarily add it to our portfolio. A lot of the videos we produce are proprietary, meaning we wouldn’t want to showcase them in a public format, and others, for one reason or another, might not play well on our website (i.e. a training video, an event video, or something that depends on a specific context). However, from an image, audio, and storytelling perspective, we will work to make sure each video we produce represents our value of quality workmanship.
From a technical standpoint everything we shoot is at minimum 1080pHD. For some of our bigger video productions we’ll break out the 4K and UHD cameras to ensure that we deliver the best video quality no matter what platform your video will eventually live on.
Experience
At the end of the production, everyone needs to walk away satisfied including the director, the crew, the talent, and most importantly the client.
We work very hard in the development and pre-production process to make sure we’re providing everything that is needed to make the day of video production as effortless as possible. That means coordinating with talent, crew, caterers, costumers, set construction and more to make sure everything and everyone is ready to go when we’re ready to shoot and that none of the burden of video production gets shifted back to you. We also make sure that everyone on set is entirely professional. We like to say our video productions are “turn-key” which to us means that the moment you approve the contract we take care of everything else in the production and you don’t need to do anything else until we send you the rough cut.
Personalization
This is your production, and we’ll make sure we handle it in a way that works best for you.
The “turn-key” solution works great– until it doesn’t. Not every video production can proceed unsupervised. Maybe we need access to restricted locations, or someone on site to make sure we’re demonstrating a complex process or concept accurately. Maybe you just want to be more involved in the project. We will work with you to make sure we’re producing the video in a way that’s most comfortable for you.
But the personalization doesn’t end just at your level of involvement. Even in the development process we’re learning as much about your business and your product or service as we can so that we are certain that the video we produce feels uniquely you. The shots, the colors, the script and the talent must accurately reflect the story you want told. It’s not our story, it’s yours and we want to capture that in the most personalized way we can.
That also means we’re also going to personalize your price. We realize not every business can afford a $10,000+ video. Quite frankly, not every business needs one. We take the time to find out exactly what you need, what your concerns are from a production, quality and budget standpoint, and we come up with a solution that fits you. This might mean anything from limiting the budget and reducing our core concept, or adjusting your payment plans to something that works better for you. Bottom line — we want to make sure your video production fits you in every way we can.
Finally, we work with you on the delivery of the final product. It would be easy to send you a full resolution 10GB video file via a USB stick and say we’re done, but that would cause problems when it comes to getting the video out to the people that you need to see it. So we’ll talk to you about exactly how you want your audience to see your video, and we’ll send you a file that will work great on your platform, weather that’s your business website, your YouTube channel, broadcast TV… we’ve even had some clients play the videos in movie theaters.
Story
We are storytellers at heart when it comes down to it every decision we make will be in the interest of telling our clients story.
You may have noticed I referred to the concept of “story” several times during this post. That’s because story is probably the most important part of our video productions. Yes, there are times when we don’t have much control over the story (live events, training videos, corporate messages, and so forth), but in the areas we do have control, we want to exercise it to the most potent extent we can. That means from the development phase all the way to the delivery phase our decisions will be made based primarily on how we can best capture your story. Don’t believe us? Check out some of our case studies in the blog to see how some of the simplest videos we produced were turned into great stories. You’ll find story to be a common theme in all of them, because at Other Vision Studios, we’re all about telling your story.
With most of the video productions we tackle, the story really comes to life when we begin editing the video. Even if we have a detailed script, and even if we have a clear story established for the shooting process, until we get your video into editing what we have amounts to little more than random pieces of a story, much like a puzzle. Editing takes those pieces and crafts them into a cohesive and compelling story that will inspire and motivate your audience.
These are the main values we base our video productions on. The production process that we’ll discuss in latter posts will elaborate on the specifics, but every step of the process is built on these values.[/vc_column_text][vc_column_text]
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[/vc_column_text][vc_column_text]It’s hard to step out of your front door without running into a video producer these days. Some are just getting started, some have years under their belts, but every one of them will tell you that they have a secret sauce in their production process that sets them apart from the rest.
In this regard, Other Vision Studios is no different. Over the years we’ve worked with a large variety of clients. From our years of experience, we’ve developed a production process that helps us achieve great results even on the most difficult projects. One of the things we focus on is tailoring the production process to the needs of the client, after all, the videos we producer are for them, not us. Since every client is unique, that means our production process has to be flexible in order to account for the various needs and challenges that arise.
In order to best serve our clients, over the next few weeks I’m going to release a series of blogs that outlines how a typical production with Other Vision works. This doesn’t necessarily mean that your production will run exactly like the one I’ve outlined, but this is the way a typical production would run, and it’s the way yours could run. If you’ve been considering making a video and wonder what the process looks like, read the rest of the blog posts in this series to find out.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text css=”.vc_custom_1449589640343{padding-right: 10px !important;padding-left: 10px !important;}”]
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When Skylar is late returning from his scouting trip he finds himself stranded on Earth with no way to contact home. This sends him on an incredible journey of discovery where he will meet new friends, visit new places, try new things and find love under the most unlikely of circumstances.
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[vc_row css=”.vc_custom_1457226338701{padding: 25px !important;}”][vc_column][vc_column_text]The Caterpillar is a rather unsavory fellow. He comes from old money, hates the Mad Hatter, and thinks everyone is bellow him. So why would the Mad Hatter ever go to him for advice? Check out this weeks episode of the Mad Hatter diaries to find out!
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We hope you’re enjoying this short series. The Mad Hatter’s journey is just now getting started, don’t forget to subscribe to our YouTube Channel to be sure you catch every episode, and don’t forget to let us know what you liked, didn’t like, or want to see more of in the comments!
And if you’re looking to produce a video in Greenville, Spartanburg or Anderson be sure to check out www.OtherVision.net and let us know how we can help![/vc_column_text][/vc_column][/vc_row]